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Tactical and practical ideas for entrepreneurs, senior executives and other leaders.
I read an article recently about a new trend inspired by those little free libraries you’ve probably seen at the edge of people’s lawns. This new trend is called a “free little art gallery,” where people leave small pieces of art in those boxes. You can either enjoy the art while walking or driving by, […]
I was at breakfast with my father one weekday morning at a deli that he regularly went to. When we walked in and sat down, they handed me a menu and then walked away without giving one to my father. I asked him if he wanted to see mine, and he said, “Oh, they started […]
In the wonderful TV series “The Bear,” which is about a family-run restaurant in Chicago, when a staff member wants to indicate they truly understood what another staff member was saying, they respond by saying the word “heard.” There is something profound to me about letting someone know that you truly got the message. In […]
When I opened my yogurt up, and it’s the Siggi’s brand, there was a note from the owner himself: “I hope you enjoy. Signed, Siggi.” It’s that classic understated marketing that they use, and even though I already bought the product, so I didn’t need to be marketed to, the idea of putting that simple […]
