Coaching and therapy share a common purpose: to help people change in some way. That change is typically achieved through some insight and the desire to change patterns that have not been working. Coaching and psychotherapy would both achieve that goal.
The difference between them is that coaching tends to be applied more to developmental issues – things you want to achieve, goals you’ve set your sights on – rather than alleviating some kind of emotional pain.
In coaching, our clients often report that something we discussed in a meeting helped them with a personal problem they had. That could be understanding how they approach others better, how to resolve a conflict, how to motivate others, and how to be a better listener.