Coaching can help anyone, but not everyone is a good candidate for coaching. For example, a supervisor may recognize that Jim, the VP of Marketing has an anger-management problem. Coaching can help, but Jim may not want to acknowledge and/or deal with the problem through coaching. I can usually tell in the first meeting or phone call if coaching is the best tool to use to help someone achieve their goals, whether those goals are developmental or remedial. If it seems like coaching is not the correct solution to the problem, I’ll let you know.