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Six Shortcuts to Persuading Others

December 18, 2012 / Dr. David A. Weiman / Leadership Blog, Persuasion
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The science of persuasion can radically boost your leadership effectiveness!To lead others, you need to be able to persuade them effectively.

So how much more effective would you be if you knew the science of persuasion? If you had a toolbox of approaches you could use to persuade people using the approach most likely to influence him or her and in an ethical and non-manipulative way?

One of the leading thinkers and writers in persuasion today is Robert Cialdini, who has boiled down persuasion into 6 principles that you must know if you want to achieve maximum success in business.

Here’s an outstanding video that breaks the principles down and gives real-life examples of how they work — after you watch the video, feel free to comment on how you have used or may start using these principles:

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